Bisleri International has announced the extension of the leading packaged drinking water brand’s partnerships with five Indian Premier League franchises – Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals and Royal Challengers Bengaluru – as the teams’ official hydration partner.
Bisleri, with a legacy of more than 50 years, has been championing the narrative on hydration, building one of the largest sports marketing programs in the India and Middle East region.
Expressing enthusiasm on the extension of this partnership, Bisleri International director of Sales & Marketing Tushar Malhotra said: “This is our third season running of hydration partnerships with some of the most iconic sporting franchises under the Bisleri #DrinkItUp marketing campaign.
“We have a truly integrated marketing approach with limited edition bottles, on ground experiences, truck branding, retail POSM and exciting social media content with all the teams. The associations helps us build on our Gen Z consumer base and strengthen our regional connect, building on the fandom of each of the teams. We have also partnered with Star Sports to be present with our television commercials across all 74 matches of the IPL season.”
Bisleri has hydration partnerships across all genres of sports across India and Middle East with some of the most iconic sporting properties including all Procam Marathons, Dubai Marathon, Ras Al Khaimah Marathon, Professional Golf Tour of India, seven football teams in the Indian Super League, five teams in the UAE ILT20 League, Ultimate Table Tennis, Mubadala Abu Dhabi Tennis Open, WTA and ATP events in India, Hockey India League, Ladakh Marathon, JSW India Squash Open, Spartan Races and many more.
