AI+ SMARTPHONE has entered into a brand partnership with Indian cricketer Ishan Kishan, bringing the player into its upcoming campaigns and marketing initiatives as the company prepares to introduce its Nova Series smartphones.
The company said the collaboration reflects a shared outlook on ambition and accessibility, positioning both the brand and the cricketer around the idea of challenging limits and striving for progress.
As part of the partnership, Kishan will feature in a series of brand campaigns in the coming months. The company also plans to produce cricket-themed content and behind-the-scenes material captured using its devices.
Developed in India, Ai+ Smartphone runs on NxtQuantum OS, a mobile operating system designed to support its ecosystem. The brand’s product strategy focuses on strong battery performance, reliable software, and thoughtful design at accessible price points. It is also expanding into AIoT products aimed at building a connected technology ecosystem.
Ai+ Smartphone CEO Madhav Sheth said, “Ishan Kishan represents something that resonates deeply with what Ai+ Smartphone stands for. He didn’t wait for permission to back himself. He showed up, played his game, and earned his place on his own terms. That is the spirit we build for — people moving forward with purpose and expecting the technology in their hands to keep up. Bringing Ishan on board reflects the kind of brand we are becoming as we prepare for the next phase of our journey with the Nova Series launching soon.”
