Fantasy sports platform Dream11 has signed on as co-presenting sponsor for IPL 2024 on Disney Star, the television broadcast rights holder for world cricket’s richest annual tournament.
The platform has also extended sponsorship to all 10 Indian Premier League Teams (IPL) and continues to grow by adding a whopping 55 million new users in 2023 despite a harsh tax regime introduced last October, e4m quotes Harsh Jain, CEO & co-founder, Dream11, as having said at a fireside chat during Meta’s Gaming Summit in Mumbai on Thursday.
Notably, rival fantasy sports firm My11Circle is currently the official partner of the IPL, which outbid the incumbent Dream11 early this year. However, Dream11 holds the Team India jersey lead sponsorship rights from 2023 to 2027.
“Over 55 million new users is roughly 25 percent of our overall user numbers, which is 200 million. This exponential growth is largely driven by female fantasy sports users, a community which is growing 80% year-over-year thanks to the Women’s Premier League, which has emerged as an inspiration for women gamers,” said Jain, hailing the proliferation of cricket across the world through IPL and WPL, including the US which is going host the World Cup this year.
Per e4m. while the exact deal price has not been disclosed, as per the first-rate card released by Disney Star, which will air matches on its sports channels, the broadcaster is said to be seeking Rs 71 crore for co-presenting sponsorship and Rs 35 crore for associate sponsorship for HD channels.
For SD channels, Disney Star is seeking outlays of Rs 167 crore and Rs 83 crore for co-presenting and associate sponsorships, respectively, the media site further reports.
