FOR THE ONGOING 19th edition of the Indian Premier League, Budweiser 0.0 has announced partnerships with five franchises – Mumbai Indians, Gujarat Titans, Punjab Kings, Sunrisers Hyderabad, and Rajasthan Royals.
These collaborations mark Budweiser 0.0’s debut in the 19th edition of the IPL, representing a significant step forward in the brand’s growing cricket journey in the country.
With this association, Budweiser 0.0 will engage fans across key cities, celebrating the pride, traditions, and match-day rituals that define local cricket culture. As one of the largest sporting platforms in the world, this league provides the ideal stage to deepen fan connections through the pride, loyalty and energy that fuel the tournament.
Commenting on the announcement, AB InBev India vice president, Marketing & Trade Marketing, Vineet Sharma, is quoted in a company release as stating: “Cricket is one of India’s most powerful cultural connectors, and our debut partnership with the ICC Men’s T20 World Cup 2026 reaffirmed the depth of fan passion behind it. At Budweiser 0.0, we see ourselves at the forefront of culture – acting as trendsetters for evolving fan expression, shaping how young India engages with sport, and setting the tone for how it shows up today. Entering the country’s biggest T20 cricket league, a platform widely loved by Indians, is a deliberate step in this journey – taking the brand from national fandom to the heart of city fandom. Through our partnerships with these five iconic teams, we’ll celebrate the pride, traditions, and energy that define Indian cricket fandom, while creating experiences that keep fans at the heart of the game.”
The partnership builds on Budweiser 0.0’s ongoing “In the Hands of Fans” campaign, extending its focus from a shared national moment to the city-level passion and fierce team loyalties that shape the tournament. Through these team partnerships, Budweiser 0.0 will celebrate how fans shape the identity of their teams and bring the spirit of the game to life, on and off the field. As part of its debut this season, Budweiser 0.0 will also launch limited-edition merchandise inspired by each of the five partner teams, giving fans a tangible way to express their loyalty and be part of the season.
With this move, the brand continues to strengthen its presence in Indian cricket, reinforcing its focus on fan-led storytelling and culturally relevant experiences.
