India’s first sports skincare brand, Elemnt Sports Science have unveiled an association with the Indian Premier League (IPL) team Gujarat Titans (GT).
In this deal, the brand has been named the Gujarat Titans official sunscreen partner for IPL 2024.
Elemnt revealed this agreement via Instagram (@elemntlife), with the caption, “We are thrilled to announce our partnership with @gujarat_titans as their Official Merchandise Partner for IPL 2024. Elemnt has become the most trusted performance skincare brand in India and is proud to associate with The Gujarat Titans.”
Elemnt is often referred to as India’s most trusted sunscreen for cricketers. It’s white zinc sunscreen 360 has been the highest selling cricketer zinc sunscreen on Amazon & Flipkart for the past two years.
As a part of this association, Elemnt Sports Science will be launching a wide range of Gujarat Titans-branded sunscreens including white zinc sunscreen and invisible clear zinc sunscreen. For GT fans and cricketers, Elemnt is launching a special Blue Zinc Sunscreen sachet – this is considered as a better alternative to face paint as it nourishes the skin and has zinc, titanium dioxide minerals. The GT blue zinc sunscreen will be exclusively available at all home matches of Gujarat Titans in Ahmedabad as well as at select retail sports shops in Gujarat.
Gujarat Titans, led by Shubman Gill, will start their IPL 2024 campaign against the Mumbai Indians at the Narendra Modi Stadium in Ahmedabad on 24th March.