Amrutanjan Healthcare Monday introduced the latest addition to its product line up – the low sugar variant of Electro+, an electrolyte drink. In conjunction with this launch, Amrutanjan also announces Indian cricketer Ruturaj Gaikwad as the brand ambassador for Electro+.
Per an official release, “Electro+ has been formulated to provide effective cell-level hydration and replenishment of electrolytes, essential for restoring energy and combating exhaustion. With the introduction of a low sugar variant, Electro+ continues to prioritize health-conscious consumers, offering a refreshing beverage option with no added sugar.”
The unveiling of the low sugar variant of Electro+ coincides with Amrutanjan’s partnership with Ruturaj, an emerging star in Indian cricket. As brand ambassador, Ruturaj Gaikwad will play a pivotal role in showcasing the benefits of Electro+ and encouraging consumers to prioritize hydration and electrolyte balance for overall well-being.
The brand’s new TVC showcases the importance of Electro+ in combating dehydration and tiredness and staying hydrated during intense physical activity. The commercial features Ruturaj Gaikwad in action on the cricket field, visibly fatigued and in need of revitalization during a drinks break. His need for more than just an ordinary drink, highlights the efficacy of Electro+ in replenishing energy levels and rehydrating at the cellular level. The video emphasizes the importance of Electro+ in combating exhaustion and restoring vitality, making it an essential companion for individuals leading active lifestyles.
Electro+ is now available in the market in both regular and low sugar variants, offering consumers a refreshing beverage option to combat fatigue and replenish energy levels.
