GLOBAL CONTENT POWERHOSE, Banijay Entertainment, has acquired the worldwide rights to “Battleground,” a fitness-based competition format created by Mumbai-headquartered Rusk Media, marking its strategic entry into the fast-growing fitness-entertainment segment.
The acquisition strengthens Banijay’s portfolio of youth-focused, digital-first content franchises, aligning with evolving global consumption trends.
“Battleground” is a hybrid sportainment format that blends Competitive fitness challenges, Reality television storytelling and audience interactivity.
