SWISS LUXURY WATCHMAKER RADO has appointed Indian cricket star Smriti Mandhana as its new “Friend of the Brand”, strengthening its strategic association with cricket and expanding its engagement with globally influential athletes.
The partnership reflects Rado’s continued focus on aligning with high-performance sport, precision, and modern cultural icons, while also tapping into the rising global influence of women’s cricket. Rado confirmed that Smriti Mandhana, vice-captain of the Indian women’s cricket team, will represent the brand as part of its global ambassador network.
She becomes one of the few Indian female athletes associated with a global luxury watch brand. The association builds on Rado’s existing cricket partnerships, which include players like Kagiso Rabada and Cameron Green.
Mandhana’s appointment is rooted in both sporting excellence and cultural influence as she is the vice-captain of India’s women’s team, recently led Royal Challengers Bengaluru to Women’s Premier League 2026 title success, is widely regarded as the face of Indian women’s cricket, and has a strong global fan base and social media presence.
Mandhana recently attended Rado’s 40-year celebration of high-tech ceramic in Switzerland, where she wore the Rado True Square Open Heart. Her association will include representing the brand across campaigns and global engagements.
