MARS INCORPORATED HAS announced the launch of a new digital-first campaign for their Pedigree brand in India, in collaboration with Indian cricketer and pet parent Jemimah Rodrigues.
The campaign is based on the changing reality of modern pet-parenting, which encourages a shift towards more informed, nutrition-led feeding without compromising on what their pets love: taste. As a devoted pet parent and one of India’s prominent young sports personalities, Jemimah is known for her discipline, energy and performance-driven mindset. She lends her strong voice to the campaign, not only as a cricketer but also as a pet parent who understands the importance of making the right feeding choices for pets, a media release said.
Pedigree Gravy is positioned as an everyday feeding solution. The campaign brings this to life through cricket-themed films featuring Jemimah Rodrigues, capturing everyday moments between pets and their parents, and highlighting how Pedigree Gravy can turn routine feeding into moments of joy and connection, the release added.
