Further strengthening its connection with the world of sports, BOSS Wednesday announced American professional tennis player Taylor Fritz as its latest global brand ambassador.
Beginning with his upcoming return to his home tournament, Indian Wells, BOSS will dress Fritz on and off the court, including for all official events, red-carpet moments, and interviews.
Currently ranked as the number one US player, 26-year-old Fritz will sport a BOSS ensemble featuring a polo shirt and shorts, a coordinating headband and kit bag at Indian Wells. Moreover, Fritz will support BOSS in numerous ongoing promotional activities, brand events, social media campaigns, and more.
