NEW YORK: Legends, a global premium experiences company, and full-service name, image, and likeness (NIL) collectives company Blueprint Sports (BPSE), have formed a strategic partnership that will provide NIL collectives and Power Five universities with an NIL infrastructure, bolstering professional operational capacities, service offerings, and NIL industry expertise.
Legends College and Blueprint Sports will collaborate to support student-athletes and the rapidly evolving college athletics NIL landscape. Together, they will amplify and build sustainable revenue opportunities for NIL collectives under the BPSE umbrella, focusing on philanthropic fundraising, student-athlete sponsorships, memberships, exclusive events, and merchandise fulfillment.
Both companies have partnerships involving the University of Kansas, the University of Maryland, the University of Utah, and Villanova University. BPSE powers collectives that support student-athletes at each university, and Legends College’s partnerships with each span multiple services. These universities will be the first to benefit from Legends and BPSE’s new strategic partnership. Across its portfolio, BPSE powers collectives at more than 25 US universities, including 12 Power-Five universities, presenting an opportunity for both companies to grow and expand within the industry together.
Legends’ college business has grown exponentially over the past 10-plus years and includes partnerships with leading universities, collegiate organizations, and events. Born out of the impact Legends continues to have across the collegiate landscape, Legends College was launched in November 2023 and provides a 360-degree service solution including research, project development, premium ticket sales, sponsorships, food and beverage, merchandise, business intelligence, marketing and philanthropic fundraising and engagement. The partnership with BPSE expands and enhances Legends’ NIL proficiency across its services.
