YOUTUBE HAS PARTNERED with the ICC to provide coverage of the ICC Women’s T20 World Cup 2026, serving as a hub for pre-game content, live streaming, and post-match analysis on the ICC’s official YouTube channel.
The partnership launched with the “ICC Captains’ Carnival” from London and the first-ever livestreams of all warm-up matches on YouTube. Features include match highlights in English and Hindi, match moments via YouTube Shorts, and a dedicated tournament search hub. YouTube notes that 89% of Indian viewers consider the platform a top destination for sports content.
ICC Head of Digital Finn Bradshaw said, “Through our collaboration with YouTube, we are making the tournament more accessible than ever before through live coverage, local language offerings, creator-led storytelling, and enhanced discoverability across the platform.”
