SEATTLE SEASHAWKS HAS ENTERED A MULTI-YEAR Seattle Seahawks has entered a multi-year relationship with the Seattle Seahawks, becoming the NFL franchise’s first-ever global partner.
Per an official release, “The collaboration will help modernize the business of football through technology consulting, data and AI.”
The partnership begins with work to help strengthen the Seahawks’ data infrastructure strategy and platform design, unlocking new opportunities across fan engagement, business operations and future innovation.
“This partnership reflects a shared belief that the future of sport will be built through innovation and is being reinvented with technology,” said Erica Tapper, director of Operations, Communications, Media and High-Tech, Accenture. “Together with the Seahawks, we’re combining tech, data and AI to create new growth opportunities and deliver meaningful impact for fans both globally and in the Seattle community.”
As the Seahawks continue to expand their global presence, the relationship will also create new opportunities for Accenture and the team to engage fans in key international markets, building on Accenture’s broader work helping sports organizations grow and evolve through technology-led reinvention.
Kicking off the collaboration is the Accenture-presented Seahawks Trophy Tour – an international roadshow bringing the Seahawks’ Super Bowl LX championship hardware to key cities across Germany, Australia, and Canada. The Tour will create fan experiences in markets where NFL is growing fast, connecting global audiences directly to Seattle’s storied football legacy.
“This partnership brings together two organizations committed to innovation and global engagement, and is an exciting step forward for the Seahawks as we continue to expand our international efforts,” said Isabelle Van Coevorden, Seahawks managing director of Global Markets. “Accenture’s expertise and worldwide presence make them an ideal partner as we look to grow a love for the game around the world.”
Accenture will support the Seahawks with strategic technology initiatives while also activating the partnership through storytelling, fan engagement and business relationship opportunities in priority markets.
Importantly, the alliance is also designed to create lasting impact in Seattle through community-focused initiatives, including scholarship support, volunteer engagement and programs that help expand access and opportunity in the local community.
The partnership adds to Accenture’s growing portfolio of business-led sports collaborations — including the NFL, women’s tennis and golf.
