CANDERE, THE LIFESTYLE JEWELLERY brand from Kalyan Jewellers, has appointed cricketer Smriti Mandhana as its newest brand ambassador, joining Shah Rukh Khan as the face of the brand. The partnership reflects the brand’s strategy of combining sport and entertainment to position itself for younger, style-conscious consumers.
Smriti Mandhana said: “I’m delighted to associate with Candere, a brand that truly understands the style sensibilities of today’s consumers. For me, jewellery isn’t something that’s reserved for special occasions; it’s something I wear every day. It’s a part of my personal style and often the finishing touch that makes me feel like myself. Candere’s contemporary designs fit effortlessly into that mindset, making jewellery relevant for everyday moments. I’m excited to be part of this journey and look forward to connecting with audiences through the brand’s campaigns.”
Mandhana’s endorsement portfolio includes Rado, ONE8, Pee Safe, PNB MetLife, Zomato, Rexona, and Herbalife. Candere operates more than 130 retail stores across India alongside its omnichannel platform, backed by Kalyan Jewellers.
