The International Cricket Council has announced a four-year exclusive partnership with evision, the media and entertainment arm of e& (formerly known as Etisalat Group) for rights to ICC men’s and women’s events in the Middle East and North Africa (MENA) up until the end of 2027.
The broadcast and digital partnership includes the next four years of rights for all matches of the 10 men’s and four women’s senior events up until the end of 2027, including men’s and women’s U19 World Cups, beginning with the U19 Men’s Cricket World Cup currently taking place in South Africa.
ICC cricket will be available on evision proprietary channel CricLife MAX which is available on STARZPLAY, an evision group company and one of the top streaming services in the Middle East and North African Region.
Subscribers will also get an opportunity to enjoy all the best cricket content available from Bangladesh, India, Ireland, New Zealand, Pakistan, South Africa and the West Indies in addition to major events.
This follows the completion of broadcast agreements in India, the United Kingdom and Ireland, the USA and Canada, Sub-Saharan Africa region and Australia.
