MUMBAI: The Indian Street Premier League (ISPL), India’s pioneering tennis ball T10 cricket tournament to be played inside a stadium, Wednesday announced its partnership with Mirchi and Gaana as its Official Entertainment Partner.
The partnership will amplify the entertainment quotient of the ISPL tournament, fusing the thrill of cricket with exclusive entertainment experiences curated by Mirchi and Gaana together.
Yatish Mehrishi, CEO, ENIL, Mirchi said: “We have always focussed on forging associations that keep our audiences’ interest at its core. Our collaboration with Indian Street Premier League makes for a seamless fusion of sports and entertainment. ISPL’s fast-paced T10 cricket format perfectly aligns with the brand’s commitment to deliver immersive entertainment experiences to consumers. We have consistently led the way in delivering top-tier entertainment, and through this partnership, we aspire to etch an indelible memory in the hearts of every cricket enthusiast.”
The inaugural edition of ISPL will showcase an exciting line-up of matches with talented players, featuring six competitive teams – Hyderabad, Mumbai, Bengaluru, Chennai, Kolkata, and Srinagar (Jammu and Kashmir) scheduled to kick off from 6th March to 15th March 2024 in Mumbai.
ISPL has also recently announced the Invitation to Bid for the co-ownership across six teams, Hyderabad, Mumbai, Bengaluru, Chennai, Kolkata, and Srinagar, with bids starting at INR 10 Lakhs.
