NEW DELHI: Online travel platform EaseMyTrip Friday announced its strategic collaboration as the principal sponsor for UP Yoddhas – the GMR Group owned Pro Kabaddi League franchise representing the state of Uttar Pradesh.
The partnership signals EaseMyTrip’s entry into the kabaddi arena, underscoring the brand’s “commitment” to championing a diverse spectrum of sporting endeavours.
Under the ownership of GMR Group, UP Yoddhas have continued to impress fans with their flamboyant yet result oriented game play, having earned the reputation of being one of the most consistent teams in the PKL universe. Since their inception in 2017, UP Yoddhas have always made their way to the play-offs and this season they have kicked off their campaign in an equally impressive manner with their eyes set on the summit. The Yoddhas who are currently basking under the glory of a thumping 30-point win over Gujarat Giants, will now face Telugu Titans in their next clash on Saturday, 9th December.
Nishant Pitti, CEO and co-founder of EaseMyTrip, expressed his anticipation about the collaboration, stating, “Kabaddi holds a significant place in India’s cultural heritage, and EaseMyTrip is honoured to align with UP Yoddhas. The team’s relentless determination and pursuit of excellence resonate with the core values of EaseMyTrip. This collaboration signifies our dedication to supporting sports diversity, and we eagerly anticipate seeing the EaseMyTrip logo prominently displayed on UP Yoddhas’ jerseys.”
As principal sponsors, EaseMyTrip’s logo will feature prominently on the team’s jerseys, symbolising the brand’s endorsement of UP Yoddhas’ quest for triumph in the Pro Kabaddi league.
Apart from being imprinted on the red and blue jerseys of UP Yoddhas, the easily recognisable EaseMyTrip logo will be emblazoned on other significant match and tournament-related merchandise involving the team.
Speaking on the collaboration, PKSV Sagar, CEO, GMR League Games, said, “It is a very proud moment for us inking this strategic partnership with EaseMyTrip. As a brand we have always emphasized on collaborating with brands that share our vision and ethos and with EaseMyTrip we are happy to have a partner who exuberates the same passion and value system as ours. What also makes me extremely proud about how our indigenous sport of Kabaddi has grown over the years, that today established brands are coming forward to associate with the sport. We hope to give our fans the best experience this season and are confident that this partnership will unveil newer avenues to not only help the team grow but build a long-lasting relationship with our fans.”
The brand logo will be displayed in other team engagement activities and commercial exercises, including the official training kits and the team’s marketing and communications collaterals and properties like the website and other online traction tools. The indoor stadium will also carry the EaseMyTrip logo banner.
EaseMyTrip’s commitment to promoting sports extends beyond conventional boundaries, and this association with UP Yoddhas underscores the brand’s resolve to foster a culture of athleticism and teamwork.
