Next year’s 24 Hours of Le Mans will take place before a full house and the Automobile Club de l’Ouest (ACO) is following up the unprecedented ticket sales with the announcement of a partnership with Italian brand Kappa.
The ACO Thursday announced Kappa as official outfitter of the 24 Hours of Le Mans. The partnership agreement spans three years, covering the 2024, 2025 and 2026 events.
The partnership was brokered by Le Mans’ exclusive licensing agency IMG.
The Turin-based brand, established in 1967, is a purveyor of high-quality, stylish garments. Permanent ACO staff members will sport Kappa clothing and the brand will design a new range each year under the 24 Hours of Le Mans licence, available in official stores, online, and in the race village. Per an official release, Kappa and Le Mans have three core values in common: passion, sport and innovation.
ACO president Pierre Fillon commented: “On behalf of the Automobile Club de l’Ouest, I would like to welcome Kappa — an emblematic brand with solid ties to the sporting arena. We are excited to be building new relationships at a time when endurance racing is undergoing a surge in popularity. Kappa will add impetus to our growth as a vector for the 24 Hours of Le Mans brand.”
Rémi Garnier, Country manager Kappa France, added: “We are proud to officialize our partnership with the 24 Hours of Le Mans — the world’s greatest endurance race. It gives us great pleasure to strengthen our ties with the motorsport world and to pursue our commitment to the sector with a long-standing, iconic brand. The partnership gives us the opportunity to create unique collections for the 24 Hours of Le Mans, drawing on our respective brands’ identity to offer fans around the world garments they love to wear. We shall be the official supplier for ACO staff and look forward to engaging with race fans through our brands.”
