AHMEDABAD: Adani Sportsline Thursday announced Sanjay Adesara as the new chief business officer (CBO) of the sports arm of the Adani Group.
Adesara has over a decade and a half of experience with group company Adani Wilmar.
Prior to his elevation, Adesara was the founding Chief Executive for Adani’s various sports activities, leading leagues including the Gujarat Giants team in the Pro Kabaddi League. In 2022, Adani Group acquired the Gulf Giants team in UAE’s International League T20. In August 2022, it also purchased a franchise in Legends League Cricket.
Per a company release, Adesara’s mandate for Adani Sportline will include the “development of an effective approach for brand strategy, brand activation, and cross-functional team management”.
“At Adani Sportsline, the vision is to help India grow into an all-round sporting powerhouse. From cricket to indigenous sports, we want to sow the seeds of progress. The Indian sporting ecosystem has plenty of talent, and it is not just about identifying the potential of an athlete, but also providing them with the essentials so that they can hurdle over any obstacles in their journey. We know sport has the power to bring people together, and we would like nothing more than a united nation cheering on for their sporting stars. I look forward to being part of some exceptional impact-oriented work ahead of us at Adani Sportsline,” said Adesara of his new role.
