The International Cricket Council Friday releaseed its Invitation To Tender (ITT) for media rights for the Middle East and North Africa (MENA) market.
Following the successful conclusion of media right agreements in several markets including India, Sub Saharan Africa, the United Kingdom, the United States of America and Canada, the ICC is now starting its media rights process in the Middle East and North Africa.
For the MENA tender men’s and women’s rights are once again being sold separately, with two four-year packages available, combining both TV and digital rights. One package will be for eight men’s events from 2024-2027 and the other for six women’s events across the same time span.
ICC chief executive Geoff Allardice said: “We are delighted to be releasing the ITT for media rights in the Middle East and North Africa to continue to build our broadcast partnerships globally. This region is strategically important for cricket with a large fanbase already established and our Members proactively promoting the sport.”
Interested parties need to email [email protected] to access the ITT tender documents.
Subsequent ITTs for additional markets will be released in due course.
The media rights tender FAQ can be found here…
