Disney Star, host broadcaster for the ongoing Asia Cup and upcoming ICC Men’s Cricket World Cup 2023, has reportedly sealed a sponsorship agreement worth Rs 150-160 crore with FMCG giant Coca-Cola.
The beverages major is already the exclusive non-alcoholic beverage partner of the ICC for the upcoming Cricket World Cup. With this deal, Coca-Cola now joins the ranks of Hindustan Unilever and Mahindra Auto as key sponsors for the ICC Men’s Cricket World Cup and Asia Cup on Disney Star, E4M reports.
The second round of the Asia Cup 2023 is set to kick off on September 10th with the finals on September 17th. The ICC Men’s Cricket World Cup 2023 is scheduled to run from October 5th to November 19th, making it a big cricketing season for the country.
