NEW DELHI: Lanka Premier League 2023 posted the best-ever TV and digital reach in its fourth edition since its inception in 2020, an official release asserts.
League rights holder IPG Group has claimed a milestone TV reach of 650 million and also close to 400 million unique viewers count on YouTube and other social media handles for the live matches.
The fourth season saw a jump of more than 160% in TV reach compared to the last edition and it also garnered 359 million digital reach, per the release.
Anil Mohan Sankhdhar, founder and CEO of IPG Group, the official rights holder of LPL 2023, said: “In the last four years we’ve worked hard and I am really happy that we are able to ensure a global footprint both on TV and digital. This edition was an amalgamation of amazing experiential atmosphere, packed crowd and high-quality cricket being played with exceptional professionalism by top cricketers from the world. The Season 4 also received a great response not only in Asia but also across UK, USA, Canada, Middle East, North Africa and globally with rich dividends, making the LPL 2023 a superhit. We will only grow from here, there’s no stopping us now.”
The fourth edition of the League was broadcasted in 11 countries, including Sri Lanka (Swarnavahini/SBC), India (Star Sports), Bangladesh (Cricket 4US), Pakistan (A Sports), UK (TNT Sports), Caribbean (Sportsmax), Afghanistan (RTA), Middle East and North Africa (Star Sports), America and Canada (Willow TV). The digital reach was ensured as the league was shown across Sri Lanka on their official YouTube channel and the digital audience was captured with tie-ups with Fancode and Tampad in India and Pakistan respectively.
The Season 4 saw a total attendance of over 200,000, who witnessed top-notch cricket action in the presence of popular international cricket stars such as Babar Azam, Shakib Al Hasan and David Miller, along with popular Sri Lankan players including Thisara Parera, Wanindu Hasaranga, Angelo Mathews and Dasun Shanaka among many others, who ensured quality contests.
