MUMBAI: Tata Capital, the financial services arm of the Tata Group, has announced the appointment of rising cricket star Shubman Gill as its brand ambassador.
As per a company release, Shubman “embodies the aspirations and dreams of India’s young dynamic and diverse population”, which dovetails perfectly with Tata Capitals’ brand promise “Count on Us”.
Commenting on the partnership, Abonty Banerjee, chief operating officer – Digital and Marketing, Tata Capital, said, “We are really excited to announce our association with Shubman Gill and to welcome him into the Tata Capital family. His journey in the world of cricket mirrors the journey of Tata Capital in the financial services sector – we are both driven by passion, skill, and a relentless pursuit of excellence. Cricket is a unifying sport in India across all customer segments. We see him as a great fit for our brand values of reliability, dynamism, innovation, and a determination to deliver the best. We believe that Shubman will play a vital role in journey of growth of our brand as we strive towards becoming India’s preferred financial services company.”
Tata Capital is one of India’s largest NBFCs backed by a diverse range of lending and wealth management products and operating across customer segments. The company is looking forward to a period of sustained market-leading growth across segments. This association will help in accelerating and amplifying this growth and in making the Tata Capital brand the preferred financial services brand in the mind of the customer. As part of the association, a multi-media campaign featuring Shubman Gill will soon be launched in the coming weeks. The campaign will bring to life the brands’ purpose of being a responsible financial partner fulfilling India’s aspirations.
