MUMBAI: Casagrand, one of the largest developers from South India, Monday announced Sourav Ganguly as its national brand ambassador.
This endorsement is in line with the company’s aggressive expansion plans to newer geographical markets. Laying claim to being South India’s fastest growing company, Casagrand is adding newer zones to its portfolio, especially Maharashtra. The company aims to develop 20 million sq. ft in the next 3 years in Maharashtra, investing about Rs 8,000 crores for its expansion plan.
The company intends to do a 360-degree, integrated marketing campaign named – “Transforming Lives” across mediums.
Founded in 2004, Casagrand, as a relatively young real estate brand, has transformed lives of thousands of families with its core DNA of self-belief, aggression, fairness, innovation and passion. Casagrand believes that their core values “resonates perfectly with yesteryear captain and icon Sourav Ganguly, who transformed the Indian cricketing with his unique leadership style. He embodies the spirit of the brand, hence the partnership”.
The brand has successfully delivered 140+ projects and 40,000 homes across Chennai, Bengaluru, Coimbatore and Hyderabad.
As per an official release, Casagrand stands apart by its unique combination of world class homes at a true “value for money” pricing. All Casagrand communities embrace brand’s revolutionary philosophy with their world-class amenities, premium specifications, well-ventilated efficient plans, wide open green space, specially designed senior citizen and kids-friendly amenities and many more. Even after hand over, Casagrand manages all its properties with unique offerings of maintenance, assured rentals, assured resales and an engaged community experience – an offering that makes it unique. These offerings have been innovative, driven by their passion to make an impact on people’s lives and pioneer changes in the home space.
Commenting on the occasion, Arun Mn, founder and managing director of Casagrand said: “We are delighted to join hands with Dada and have him on board as our national brand ambassador. His persona as a passionate sportsman with unshakable optimism and his leadership in transforming the Indian cricket team have been a true inspiration for us at Casagrand because belief, aggressive growth, innovation, fairness and passion have been our DNA since the inception. We welcome Ganguly to the Casagrand family and we look forward to an exciting journey ahead.
“We started with a humble beginning in the year 2004 and today, we are one of the top 3 builders in South India and in the next 5 years we aspire to be amongst the top 5 builders in the country. Our superior quality product, best engineering practices, on-time delivery have made us the most popular among homebuyers. So far, we have delivered 123 projects on-time. Last year, we achieved sales of Rs 4,200 crores and in this financial year we are aiming to achieve sales value of Rs 7,200 crores. This year, we are aggressively looking forward to expand our presence in newer markets especially in Maharashtra. We are planning to add 80 million sq.ft in our residential portfolio across the regions. We are also a very employee centric company, sharing the rewards of the journey by giving our employees stock options (among other benefits), and yearly incentive trips for achieving annual business targets. In fact as appreciation of achieving last year’s target we are incentivising 1,400 employees with a trip to Australia. Residential being the mainstay venture we have allied ventures including Casagrand Commercial (office spaces and malls), Casagrand Contracts (EPC comapny) Casagrand industrial parks and warehousing division and Casagrand internal school.”
Casagrand will be developing 60,000 homes in the near future. Having developed 38 million sq.ft of real estate across key locations, Casagrand is embarking to build 80 million sq.ft thereby touching lives homebuyers and there by transforming it.
