GUADALAJARA: Club Deportivo Guadalajara, one of Mexico’s most successful football teams, has appointed IMG as its global commercial partnerships agency. The popular Mexican side, better known as Chivas, competes in Mexico’s top professional football division, Liga MX.
Under the new multi-year agreement, IMG will look to leverage the club’s widespread popularity in Mexico and the United States to exclusively facilitate international sponsorship deals with global brands, in addition to helping the club expand its portfolio of domestic partners.
Kicking off the partnership, MG Motor has signed on as CD Guadalajara’s main sponsor in a multi-year deal facilitated by IMG. MG Motor will appear on the Red and Whites’ jersey in 2024 and their training kits starting this summer. As the club prepares for the upcoming season, additional deals are expected to be announced in the coming weeks.
