NEW DELHI: Hyundai Motor India Limited (HMIL) has signed cricketer Hardik Pandya as the brand ambassador for Exter, its sports utility vehicle (SUV).
“Hyundai EXTER is an extraordinary SUV, it is entering the Indian market at time when style needs to be matched by substance, when value goes hand in hand with performance, thus giving consumers much more than they desire. Based on his performances on the pitch as a leader and his great family values, we are confident that Hardik Pandya will amplify our brand campaign and help connect Hyundai EXTER to Gen MZ audiences,” Tarun Garg, COO, Hyundai Motor India Ltd., said.
Pandya said, “I am really excited to partner with them for their new SUV. I am very passionate about cars and this SUV fits into my style perfectly. It is spacious and stunning inside, dynamic on the outside and loaded with all that you need to venture outside. From its bold stance to its thrilling drive, this one is a real game changer. I am sure India will fall in love with it.”
Pandya is managed by Reliance-owned Rise Worldwide. According to the company, Hardik Pandya will be the brand ambassador exclusively for Hyundai EXTER.
