NIKE HAS ANNOUNCED senior leadership changes that will continue to build on its strong momentum and underscore its commitment to product innovation, serving athletes and unrivaled brand storytelling, while driving deeper integration across the business, a media release said.
Heidi O’Neill, currently President, Consumer & Marketplace, will become President, Consumer, Product & Brand, and Craig Williams, currently President, Jordan Brand, will become President, Geographies & Marketplace. Matthew Friend, EVP & Chief Financial Officer, will expand his responsibilities to include Procurement, Global Places & Services and Demand and Supply Management.
“We’re driving even greater focus and integration across our business and teams through these changes, doubling down on what Nike does best: seamlessly serving athletes with compelling product,” says John Donahoe, President & CEO. “Our brand momentum is strong, our innovation pipeline is unmatched, and our strategy is working. What continues to be clear is that there’s so much more potential ahead of us.”
“These shifts will allow us to streamline our focus across product, brand storytelling and marketplace, mining deep consumer insights to deliver breakthrough innovation and engagement, while building long-term growth and profitability,” says Donahoe.
Andy Campion, Chief Operating Officer, will take on a new leadership role as Managing Director, Strategic Business Ventures. In his new role, Campion will work closely with Donahoe to identify and pursue new business opportunities to drive disproportionate growth for the company. As part of his new role, Campion will oversee Nike Virtual Studios (NVS) and lead teams across Nike’s World Headquarters and Los Angeles-based offices, the release added.
