NEW DELHI: Bisleri, India’s leading bottled mineral water, has announced a three-year partnership with Delhi Capitals as the Indian Premier League franchise’s Official Hydration Partner.
With this association, Bisleri takes its tally of IPL teams it has partnered with to three, the other two being Mumbai Indians and Gujarat Titans.
The association will see Bisleri at the forefront of the hydration story and intensify its efforts toward appealing to the youth. The partnership is set to begin with this year’s IPL.
Commenting on the association, Jayanti Chauhan, vice chairperson, Bisleri International Pvt. Ltd., “Our collaboration with Delhi Capitals is central to our advocacy of the importance of hydration and staying fit and healthy. With this association, we have now partnered with three of the leading sports franchises in the country.”
Dhiraj Malhotra, chief executive officer of Delhi Capitals, commented, “We are delighted to have Bisleri on board as our hydration partner for the next three IPL seasons. A household name, and one of the most trusted brands in the packaged drinking water industry, Bisleri is a fantastic addition to the Delhi Capitals family. We welcome them aboard and look forward to a long and fruitful association.”
With a strong lineage of 50 years, Bisleri continues to strengthen its hydration narrative. It has recently partnered with a series of marathons in the country and will continue its concentrated efforts toward building youth connect by driving the hydration narrative across multiple platforms.
