JAIPUR: Royals Sports Group-owned franchise Rajasthan Royals Friday announced the launch of their new official song ahead of the upcoming IPL 2023 season.
The new song ‘Halla Bol’ is written by lyricist Sholke Lal, composed and sung by famous Bollywood score composer and singer Amit Trivedi, and complemented by renowned Rajasthani folk singer Mame Khan. The song aims to appeal to the diverse fanbase of the franchise by encapsulating the spirit of the Royals with the way cry of ‘Halla Bol’ which is fused through a mixture of modern and folk music, and has a chantable appeal to it.
The new song differs musically from the older versions of the team’s anthems ‘Halla Bol’ and ‘Phir Halla Bol’ which were based on more traditional notes. The idea behind the new song is to evoke a strong in-stadia experience that motivates the players and is exciting enough for the fans at the venues to groove to – creating a unique, tantalising atmosphere for the Royals family by also connecting to a newer and younger generation.
The lyrics of the song symbolise a fusion of two generations – where the traditional fan meets the modern-day fanatic.
“Music is an important, vibrant way for the Royals, both players and fans, to connect emotionally. It’s been fantastic to see the love from our fans in the creation of this song. I can’t wait to hear them chanting it in the stadium, helping drive us to victory,” stated Jake Lush McCrum, CEO, Rajasthan Royals.
Amit Trivedi, who revealed the Rajasthan Royals official song at a recent concert he performed in the franchise’s home city of Jaipur, said, “With emphasis on having a song that can be chanted inside the stadiums to blow the roof off, and also in other settings across spheres, it’s been a pleasure bringing the Royals’ vibe to life. The war cry of ‘Halla Bol’ has resonated with so many Royals players and fans, and I hope that this new musical showpiece with Mame Khan can inspire the fans to really ‘Halla Bol’.”
