FOX Sports’ presentation of Super Bowl LVII drew 113 million average viewers across its linear and digital channels as Patrick Mahomes lead the Kansas City Chiefs to a 38-35 victory over the Philadelphia Eagles at State Farm Stadium in Glendale, Arizona, the US network revealed.
The massive average audience comes from preliminary Nielsen Media Research Fast National data with final totals expected on Tuesday.
FOX Sports’ presentation of Super Bowl LVII is set to finish as the largest Super Bowl audience in six years and the most-watched Super Bowl since 2017 on FOX.
FOX attracted the second most-watched non-overtime Super Bowl on record and the second most-watched program in FOX Sports history. 182.6 million viewers watched all, or part, of Super Bowl LVII between FOX and FOX Deportes.
Super Bowl LVII was the most-streamed Super Bowl in history, with an average of seven million streams, according to Adobe Analytics. This marks an 18% gain compared to last year’s game.
Viewers also saw a country-style rendition of the national anthem by Chris Stapleton and a much-discussed Apple Music Super Bowl Halftime Show performance by Rihanna. The halftime performance drew an average of 118.7 million viewers across platforms, becoming the most-watched Super Bowl halftime show since Katy Perry’s 2015 performance and the second most-watched Super Bowl halftime on record.
Rihanna, who was dressed in all red for her first live performance in seven years, stunned fans when it was revealed she is pregnant with her second child. The musician levitated above the Super Bowl stage on hanging platforms along with background dancers, opening with “B—h Better Have My Money,” and performing other hits including “Only Girl,” “We Found Love,” “Rude Boy,” and “Umbrella.”
The Barbadian singer closed out the show with “Diamonds”.
Super Bowl viewership Highlights
Figures include distribution via National Football League (NFL) properties
Rihanna’s halftime show generated 118.7 million viewers, up 15% YoY, making it the second most-viewed halftime show in Super Bowl history after 2015
Chiefs’ 38-35 win was the most-watched NFL game since 2017 and the second highest ever on Fox
The Super Bowl hit an average of seven million streams, up from six million last year, setting a new high for digital consumption
Coverage on the Fox Deportes Spanish-language pay-TV network drew 951,000 viewers
In the local Kansas City market the Super Bowl scored the highest market share with 87 per cent, followed by Philadelphia at 77 per cent
