MUMBAI: Fast&Up, India’s homegrown active nutrition brand, has launched a blend of whey protein and plant protein called Fast&Up Fusion Tech Protein,.
The formulation lays claim to being India’s first clinically tested blend of whey and plant protein, and within a month of its launch, Fast&Up Fusion Tech Protein has become the best-selling product in the brand’s portfolio.
“Protein is becoming a key ingredient for good health in the country. As many product offerings come into the market, our efforts have been to keep innovating and bringing the best products to the market. When we interacted with customers, we have seen a range of preferences from whey to plant-based protein. One such view has been to get the best of whey and plant, and yet make sure it is of top quality and performance. Fusion Tech Protein is a product based on this principle. We hope this contributes to yet another quality choice for the Indian customer,” said Vijayaraghavan Venugopal – CEO at Fast&Up.
