MUMBAI: Tata Mumbai Marathon Sports Goods Partner ASICS will kickstart 2023 with a bang as extends its partnership with the iconic road race.
After a two-year gap, the 2023 edition of the event, promoted by Procam International will be flagged off from Chhatrapati Shivaji Maharaj Terminus (CSMT) and will include categories such as the Full Marathon, Half Marathon, 10k, the Dream Run, Senior Citizens’ Run, and the Champions with Disability Run.
The official merchandise (limited edition tee and ASICS GT-2000 11 shoes) for the premier race was unveiled Wednesday at ASICS’s Linking Road Store in Mumbai in the presence of ASICS brand athletes – Indian squash ace Joshna Chinappa and Indian cricketer Prasidh Krishna.
The limited-edition race tee is inspired by the route of the prestigious Tata Mumbai Marathon.
Commenting on the longstanding association, ASICS India & South Asia managing director Rajat Khurana said: “In the last few years, ASICS has been on a mission to inspire as many people as possible to experience the uplifting impact of movement on the mind as a way of achieving a ‘Sound Mind in a Sound Body’. We are excited to partner with Tata Mumbai Marathon again for their 18th edition as the official ‘sports goods partner’. Through this association, we wish to continue to build a stronger sporting culture and promote the positive, uplifting power of sport.”
Anil Singh, managing director, Procam International, said, “The Iconic Tata Mumbai Marathon is much more than just a race. It’s beacon of hope & positivity inspiring one and all to ‘be better’. Tata Mumbai Marathon lives in the heart of every Mumbaikar and in millions around the World. Back after a hiatus of 3 long years, this year’s campaign #HarDilMumbai echoes and celebrates this very ethos. It’s been a privilege for Procam to have ASICS as our sports goods partner. ASICS support has been key to the growth of participative sport in India, and what makes us proud is that it all began with Tata Mumbai Marathon. What makes ASICS noteworthy is their commitment to sport and excellence with the athlete always at its centre.”
As runners gear up for the event, ASICS, with help of its in-house coaches and experts, will provide a customized set of training plans for all the runners across Mumbai, Pune, Bengaluru, Hyderabad, Chennai, Gurugram and Delhi.
