MUMBAI: Online skill gaming platform RummyCircle Friday launched two new ad films under the brand’s ‘Raho Ek Kadam Aage’ campaign.
In its third edition, the campaign is based on the idea of ‘Chaar Kadam Aage Socho Aur Raho Ek Kadam Aage’ and emphasizes foresight, skill and intelligence to stay ahead in life as well as in the game of Rummy. The campaign features Bollywood superstar Hrithik Roshan, who was roped in as the brand ambassador for RummyCircle at the beginning of the year.
The ad films shot under the third edition of the #RahoEkKadamAage campaign shows Hrithik planning several steps ahead and strategically chalking out his moves in order to successfully tackle obstacles in his way. The third leg of the campaign has been designed by DDB Mudra. The multimedia campaigns by RummyCircle shall span across several platforms including TV, digital, OOH and social media platforms.
RummyCircle has partnered with several renowned figures since its launch in 2009 to boost its engagement with millions of gaming enthusiasts in India. It provides players the opportunity to test their abilities and skill through free-to-enter tournaments and exciting cash prizes. Owing to its excellent UI/UX, personalized player journeys, and cutting-edge technology, RummyCircle is the most preferred platform for players looking for excitement and fun.
