BENGALURU: Food platform EatFit, housed under Curefoods, has announced its partnership with the Hong Kong cricket team for the ongoing Asia Cup.
EatFit is the Hong Kong cricket team’s official online food partner. Through this collaboration, EatFit aims to expand its message to a larger global audience through sports.
EatFit kick-started the campaign with the partnership with the ICC Men’s T20 World Cup 2022. It included EatFit brand ambassadors Varun Dhawan and Mithila Palkar who conveyed their belief in sustainable eating and inculcated the habit of nutritious food ordering in users. It will continue to promote the love for cricket and food, and the need for people to follow a delicious but healthy diet while raising awareness towards the health of people.
Speaking about the partnership, Ankit Nagori, founder of EatFit said, “We are delighted about this association with the Hong Kong Cricket team in the Asia Cup 2022. The love for cricket, its celebrations, and food brings millions of people together. This partnership marks the joy and energy we share through cricket and food. We would love to continue this year on year, by building more through sporting events and sports. We continue building our partnership in sports and hope the partnership will be fruitful.”
Anuraag Bhatnagar, director of Commercial / Marketing, Cricket Hong Kong said, “We are pleased to have EatFit as our official online food partner for the Asia Cup 2022, the 15th edition of the Asia Cup tournament. We look forward to working this partnership with EatFit on this cricketing extravaganza.”
