NEW YORK: Engagement marketing solutions major KORE Software Tuesday announced the acquisition of London-based, fan data management, and digital marketing solutions provider, Sports Alliance.
This acquisition marks an expansion for KORE in the EMEA market, inheriting more than 140 clients and strengthening its position as the global leader of engagement marketing solutions. The acquisition represents continued expansion for KORE Software, after recently acquiring SSB’s professional sports business and leading AI-powered social and digital analytics platform, Hookit, in February.
By adding Sports Alliance to the KORE Software portfolio, KORE will not only dramatically expand its global footprint, but be able to provide new features and functionality to its clients.
The new partnership between KORE Software and Sports Alliance strengthens and expands sponsorship, ticketing, fan engagement, and data analytics solutions from a single-source for their combined 1,000+ sport and entertainment organizations and top global brand clients. With overlapping clients across the Premier League, NFL and more, KORE Software will now be able to provide even more solutions for its clients. Marketing, partnership, and operational teams will all benefit from the time and cost saving solutions now offered in this product suite.
Anthony Khan, CEO of Sports Alliance, said: “We are excited to be joining the KORE Software family, with a shared company ethos and true business alignment, KORE is the perfect fit for Sports Alliance. Over the last two decades, Sports Alliance has achieved a dominant position serving European clubs, leagues, and associations. As part of the definitive global leader in the provision of data and marketing software to sports and entertainment organizations, the growth opportunities are astounding.”
The addition of Sports Alliance will also provide more General Data Protection Regulation’s (GDPR) support to global brands and organizations, helping them to remain focused on partnerships, ideation, and strategy, an official release notes.
