MUMBAI: Viacom18 Monday announced the launch of Sports18 Khel, its Free-To-Air (FTA) Hindi channel, available on Prasar Bharati’s DTH service DD FreeDish.
The announcement follows closely on the heels of the launch of its pay-TV channel Sports18.
“Viacom18 secured a slot on DD FreeDish to make sports content easily accessible and expand the consumption of the genre across a wider audience,” says a Viacom18 Sports spokesperson. “Sports18 Khel will offer content relevant to the FTA subscribers across range of sports in Hindi. This is also an opportunity to funnel a new audience to the pay-TV segment.”
Effective Monday, Sports18 Khel will be available on channel # 25 on DD FreeDish.
Meanwhile, Sports18 SD is available on channel #488 on Tata Play, channel #293 on Airtel Digital TV, on channel #262 on JioTV +, and Sports18 HD on channel #261 JioTV +. Sports content that Viacom18 has rights to is also available on video-on-demand platforms Voot (iOS & Android) and JioTV (iOS & Android).
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