MUMBAI: Internet commerce company Meesho has launched its latest campaign to celebrate small, hyperlocal businesses, tapping into the cricket fever surrounding Indian Premier League.
The campaign, titled ‘Apna Cricket Adda’, showcases how small shops and businesses act as a unifying force during the cricket season.
Meesho’s latest campaign celebrates every shopkeeper who keeps their doors open for Indians from diverse walks of life, joined together by their shared love for the sport.
Laksminarayan Swaminathan, CXO, Supply Growth at Meesho, said: “Every year, the passion for cricket in our country hits fever pitch during the season. Small stores are an indispensable part of the festive mood that pervades towns and cities across India during this time. With the cricketing season in full swing, we thought this campaign would be an ideal celebration of MSMEs fuelling India’s passion for cricket.”
The social media campaign is centered around a 40-second film, launched on April 10th. A photo contest, #ApnaCricketAdda has also been launched as part of the campaign to drive greater engagement.
George, chief creative officer, Cryptic Intel, said: “Through this film we have tried to capture the essence of India and cricket and add to that the spirit of entrepreneurship and Meesho. To showcase the joys and aspirations, the hopes and fears, the very vibe of Indians everywhere.”
Credits:
Agency: Cryptic Intel
Creative Team: Romit Nair (Executive Creative Head), Anik Roy
Account Management: Damodaran Nair (Sr VP and Branch Head, FCB Ulka Bangalore), Raghavi Iyengar, Sahana Appaiah
Production House and Director: Vibhu Puri, Moment in Time
