NEW DELHI: JSW-GMR co-owned Delhi Capitals Thursday announced its association with one of the world’s fastest-growing beer brands, Bira 91.
Financial terms were not disclosed.
As Delhi Capitals’ Official Cheer Partner, the five-year partnership will involve a host of unique activations and curated offerings enabling consumers to celebrate their love for cricket and beer.
Vinod Bisht, interim CEO of Delhi Capitals, said: “We are delighted to announce this groundbreaking association with Bira 91. Together, we are looking forward to creating exciting and innovative experiences for our fans and building a successful partnership that pushes both our fast-growing brands to greater heights.”
Ankur Jain, founder and CEO, Bira 91, added, “Coming on board as the Official Cheer Partner of Delhi Capitals is a milestone moment for Bira 91’s longstanding affinity with cricket. As a brand that is born and based in the heart of Delhi, Connaught Place, Bira 91 holds a strong emotional connect with the city, team and fans alike. Both cricket and beer are integral aspects of Delhi’s culture and enjoy the unwavering love and support of the people. Personally too, being born and brought up in Delhi, this partnership is close to my heart as I have always cheered for Delhi Capitals.”
Established in 2015, Bira 91 is an Indian craft beer brand that has become one of the top beer brands with more than seven pints of its award-winning & flavorful beers being enjoyed every second of every day, as per an official release.
