NEW DELHI: Aakash Educational Services Limited (AESL) has appointed Rishabh Pant as brand ambassador for one year, “aligning with the Indian cricketer’s resilience mirroring AESL’s ethos of perseverance and excellence”.
Pant, known for his cricketing skills and scoring abilities, personifies perseverance. Despite a near-fatal accident, his resilience and determination led him back to the sport, crafting an inspiring turnaround.
Per an official release, Pant’s partnership with AESL “sets a benchmark”, reflecting the company’s dedication to inspiring students to pursue their academic goals with the same fervor that the cricketer shows on the field. Pant’s dynamic persona aligns with AESL’s values, encouraging students to strive for academic excellence.
Commenting on the partnership, Deepak Mehrotra, managing director and CEO of AESL, said, “We are thrilled to welcome Rishabh Pant to the Aakash family. His journey of hard work, dedication, and continuous learning aligns perfectly with our values at AESL. We believe that his association with us will inspire countless students to strive for excellence and never give up on their dreams. Just as Rishabh Pant has shown that determination and perseverance leads to success in cricket, we at AESL are committed to instilling these values in our students to help them achieve their academic aspirations.“
Ritesh Nath, head of Sports Division at Collective Artists Network, on the partnership, said, “This collaboration is set to inspire countless students, reinforcing the values of perseverance, hard work, and dedication. We believe Rishabh’s remarkable journey and his association with AESL will motivate young minds to strive for excellence and achieve their academic dreams with the same passion and vigor he demonstrates on the cricket field. This partnership is a testament to the power of commitment and resilience, and we are excited to see the positive impact it will have on students across the nation.”
Jitendra Singh, SportCell COO, added, “Rishabh Pant’s inspiring journey reflects the spirit of absolute resilience and grit that Aakash Educational Services Limited fosters in its students. SportCell strategically orchestrated this partnership to motivate students, showcasing the transformative power of perseverance and unwavering commitment and hard work to achieving one’s dreams.”
