GILLETTE ANNOUNCED Friday the launch of the all-new Gillette Guard 3-in-1 with a campaign featuring cricketer Abhishek Sharma.
Abhishek features in the campaign ‘Bade League Ka Shave’ which, per a release, “champions a new generation of men to step up from basic shaving to a more confident, elevated grooming experience”.
The campaign, headlined by Abhishek, positions the product as a “symbol of progression, helping consumers feel confident and ‘match-ready’ for the bigger opportunities in life”.
As a promising young cricketer, Abhishek represents a “new generation constantly pushing for the next level – making him a natural fit for the campaign”, the release claims.
Speaking on the launch, Gillette India vice president and Category Head of Grooming, Kapil Sharma, is quoted as saying: “…Our association with Abhishek Sharma reflects the mindset of young India — ambitious, evolving, and ready to step into the big league.”
The campaign will be brought to life through a high-impact 360-degree rollout, including a digital film featuring the cricketer, alongside on-ground experiential activations.
