HERZOGENAURACH, Germany: Sportswear giant adidas has announced a brand partnership with Les Mills to “shape a new age of omnifitness training” through a “fusion of innovation and heritage”.
In a statement, adidas said the “collaboration will usher in a new age of fitness, combining innovative technologies with thrilling live fitness experiences to change the way the adidas community experiences workouts and inspire the next generation of training fans. Supported by adidas’ pioneering performance-wear training offerings”.
The partnership will connect adiClub and Les Mills by offering personalized solutions to over 300 million adiClub members. A range of benefits will also be available, with more details to be revealed soon.
Under the partnership, the latest high-performance adidas training apparel, footwear and accessories will be worn by the Les Mills global athlete network. Available for both instructors and the community alike, adidas have crafted collections and products to specifically support key activity pillars, including HIIT, Strength and Yoga.
Highlights include the Designed 4 Training Series (D4T) – apparel built for freedom of movement and breathability for intense workouts like LES MILLS GRIT, as well as the adidas Dropset trainers with a low dual-density midsole drop, designed to enhance correct form and stability for strength workouts such as BODYPUMP. Whilst the leading adidas bra and leggings collections continue to pave the way for innovation in women’s sports performance apparel, with garments for all forms of training, from BODYBALANCE to BODYCOMBAT.
