The Ladies European Tour (LET) has announced adidas as its Official Apparel Supplier for the next three years ahead of the 2024 season getting underway.
adidas will provide uniform, footwear, and accessories to all LET staff, ensuring that they have functional yet fashionable clothing as they travel the world, working in all conditions whilst staging world-class tournaments for their members.
The 2024 LET season gets underway in Kenya on Thursday, February 8, and will see the Tour travel to 29 official tournaments played in 19 countries and five continents across the year.
adidas has shown extensive commitment to women’s golf in recent years, most recently as one of the main sponsors of the 2023 AIG Women’s Open, and is focused on their mission to be the best sports brand in the world. Through this partnership both organisations will collaborate to grow and modernise the women’s game, and showcase female empowerment.
Andrew Law, general manager for adidas Golf – EMEA said: “As we embark on this exciting journey with the Ladies European Tour, it’s truly remarkable to witness the depth of talent and passion within women’s golf. Partnering with the LET allows us to amplify the voices of these extraordinary athletes and showcase their incredible skills to the world.
“We are committed to empowering and celebrating women in golf, and our collaboration with the LET underlines this dedication. Together, we strive to elevate the women’s game, inspire future generations, and create unforgettable moments on and off the course.”
Fiona Harold, commercial director of the LET, commented: “We are so excited to welcome adidas into the LET family for the next three years. adidas is a truly global and inclusive brand, clearly committed to women’s golf which they showcase through their existing relationships with several LET members and the AIG Women’s Open.
“This partnership is a great fit for both organisations. As a global Tour, partnering with adidas provides the LET with exciting opportunities and we look forward to working with them as we continue to grow women’s golf across the globe.”
