adidas has appointed Vijay Chauhan as general manager of adidas India, effective August 1.
Chauhan will oversee operations in India and be based in the Gurugram office.
Chauhan succeeds Neelendra Singh, who will be stepping down after more than two decades with the adidas brand. Under Neelendra’s leadership, adidas India made remarkable progress, notably establishing cricket as a high-impact category for the brand. Neelendra played a pivotal role in transforming the cricket jersey culture in India, driving brand affinity and commercial success.
Chauhan rejoins adidas from his most recent role as SVP International at American Eagle Outfitters in New York and brings over 25 years of industry experience across the sporting goods and fashion lifestyle. Chauhan first joined adidas in 1999 and during his tenure he served in leadership roles including VP of Retail/Franchise for SEAPAC and general manager of Thailand.
adidas Emerging Markets managing director Dave Thomas said: “We’re grateful to Neel for his strong leadership of the India business over the past six years, during which he significantly strengthened adidas’ brand presence, accelerated business growth, and deepened our connection with consumers across India. We also look forward to welcoming Vijay back to the three stripes. With his strong commercial acumen and growth mindset, I’m confident he will continue to drive the adidas brand and business forward in India.”
Singh will remain in his role until August to ensure a seamless transition.
