SailGP has outlined a five-year strategy targeting expansion in teams, events, and global audience by 2030. Currently featuring 13 national teams across 13 events, the league plans to grow both the number of teams and annual events in repeat host cities.
SailGP CEO and co-founder Sir Russell Coutts said, “When Larry Ellison and I founded SailGP in 2018, our goal was to redefine the way the sport of sailing is viewed, perceived and experienced: inspiring the next generation through a first-of-its kind championship for the top professional athletes in the sport, competing on equal terms, in the world’s most iconic destinations. Our first five years were about building strong foundations, creating an exceptional, fan-centric sporting product, testing what works and learning. Now we move into a different phase, one that’s defined by audience growth, consistency and scale. We have a product that can stand shoulder to shoulder with the world’s leading sports championships in terms of its appeal as a sports and entertainment property, and the next five years are about making sure the world’s sports fans, cities and brands know it.”
SailGP was co-founded by Larry Ellison, founder and CTO of Oracle. The 2025 season attracted a cumulative 215 million dedicated broadcast viewers. By 2030, the league is targeting more than 30 million dedicated viewers per event, with expansion into new markets including China, Japan, India, Mexico, and South Korea. Extrapolating across 13 events, that would represent a cumulative audience of 390 million — an increase of 175 million over 2025.
