HERZOGENAURACH, Germany: adidas Originals Thursday confirmed its partnership with gaming superstar Tyler “Ninja” Blevins, first revealed in an adidas Originals hack of Ninja’s Mixer livestream and subsequent announcement video on his YouTube channel.
The partnership marks the sportswear brand’s commitment to gaming, blending the physical and digital worlds to help creators achieve their best.
“adidas officially welcomes one of the most prolific gamers and content creators in the world to its family,” the sportswear giant announced.
adidas joins a growing list of major sports apparel brands who are finding esports to be a natural next step.
esports news website win.gg reports:
No one player has benefited more from esports’ rise than Ninja, who once revealed that he makes about $1 million per month from various sources of revenue. His biggest deal to date has been with Red Bull, who now push the bright-haired personality as the face of its gaming campaigns as part of a multi-year commitment.
Ninja continues to break the ceiling for what a professional gamer can be. Cementing his celebrity status, he has regular appearances at big events and on prime time television.
