MADRID: LaLiga giants Real Madrid and German sports brand adidas Thursday announced an eight-year extension to their long running kit sponsorship until June 2028.
While financial details were not revealed, the deal, which marks a third decade of the most successful alliance in football, is reportedly worth €1.1 billion over the eight seasons it will be in play.
adidas has designed and produced the emblematic Whites jersey since 1998. Over this period, Real Madrid have won 6 Champions Leagues, 6 Club World Cups, 4 UEFA Super Cups, 6 LaLiga titles, 5 Spanish Super Cups and 2 Copa del Reys.
The aim for the coming years is to remain at the helm of world football, seeing Real Madrid being successful on the pitch and providing the best products to madridista fans around the world.
Real Madrid club president Florentino Pérez stated: “Real Madrid and adidas are two of the most iconic brands in the sporting world. It is a natural step to extend our successful deal until 2028. Together we will continue to build this strategic alliance that helps us set a benchmark and remain leaders in football. adidas is an ideal sponsor for us. adidas provides the best equipment for our performance on and off the pitch and they have fantastic original products for our fans around the world. We know that together, we will continue to have years of success to come.”
Kasper Rorsted, CEO of adidas, commented: “Without a doubt Real Madrid are one of the best sports franchises in the world. We are thrilled to be able to continue our collaboration for years to come. This deal will help us complete our mission of being one of the best companies in world sport and make sure adidas is a leader in football. We are proud to provide the kit for Real Madrid and serve all of the club’s fans around the world with innovative products and style.”
