BENGALURU: Aditya Birla Finance Ltd (ABFL) Tuesday announced that it has collaborated with cricketer KL Rahul to promote the brand’s philosophy of empowering individuals and enriching their lives through an all-new integrated campaign- ‘Ab Kahani Badlegi’.
The ad campaign features KL Rahul recounting his milestones in life and drawing parallels with the journeys of successful individuals. He highlights the pivotal role played by various loan solutions offered by ABFL that support individuals by helping them fulfil their aspirations.
The campaign opens with a glimpse of KL Rahul’s small-town origins, featuring a game of cricket being played in a narrow lane where he, as a young boy, takes the first step towards his extraordinary journey. The narrative unfolds further by reflecting Rahul’s evolution as he seamlessly transitions through various life stages, illustrating the evolution of his journey and simultaneously weaving in narrating the achievements of individuals made possible through the diverse financial solutions ABFL offers.
Per a release, “KL Rahul’s unwavering reliability is exemplified by his prolific track record and captivating leadership finesse, along with the trustworthiness that Aditya Birla Finance offers its customers. He showcases an array of shots for every ball, traits mirrored by ABFL in its commitment to providing a range of loan-related proposition offerings to diverse individuals, supporting MSMEs and SMEs, as well as nurturing entrepreneurs. Rahul’s emphatic and selfless leadership style resonates with ABFL’s endeavour to contribute to the country’s economic growth, thereby underlining the theme ‘Ab Kahani Badlegi’.”
The campaign – ‘Ab Kahani Badlegi’ showcases ABFL as a financial powerhouse with products and services ranging from Personal loans, Business loans – Udyog plus (a holistic business solutions platform), SME loans, Loan against property with minimum documentation, Faster disbursement, and Flexi loan facility with a 100% online process that empower consumers to realize their long-held aspirations. Launched across television and digital platforms, this nationwide campaign will extend its reach across all age groups.
