BERLIN: International online retail marketplace, AliExpress, has become the first e-commerce platform as an exclusive official global sponsor of UEFA EURO 2024, as the world looks ahead to an unforgettable summer with the UEFA EURO 2024 in Germany.
AliExpress is investing millions of Euros in discounts, deals and engagement during UEFA EURO 2024™, offering shoppers a combination of discounted prices in key categories, plus exciting interactive games and chances to win time-limited prizes, including match tickets. This is part of AliExpress’ increased investment in Europe.
AliExpress is committed to connecting with global consumers, supporting them, so they can support their team during UEFA EURO 2024™.
“AliExpress is excited to be an official partner of UEFA EURO 2024™. As football enthusiasm spreads across Europe, we will bring fans even closer to the action, with great deals on a vast selection of popular and trending products, as well as interactive games and the chance to win fantastic prizes,” said Gary Topp, European Commercial director, AliExpress.
UEFA marketing director, Guy-Laurent Epstein commented: “We are thrilled to welcome AliExpress, one of the leading online retail marketplaces worldwide, as the first exclusive e-commerce platform partner for a UEFA Men’s European Football Championship. We will work closely together to make the fan digital experience for this summer’s spectacle as exciting as possible, bringing further innovations to football fans all around the world. This starts with offering fans the chance to win some unforgettable prizes, including match tickets for UEFA EURO 2024™.”
UEFA EURO 2024 takes place 14 June-14 July in ten host cities across Germany and will see 24 national teams compete.
