TAMPA, Fla.: Ironman, a Wanda Sports Holdings company, has announced e-commerce giant Amazon as title sponsor of the 2018 Ironman World Championship and Official Sports Nutrition Retailer of the iconic triathlon event that will take place on Saturday, October 13 in Kailua-Kona, Hawai`i.
The collaboration will provide participants access to a selection of nutrition products, including items from Ironman official nutrition partners CLIF Bar and Gatorade.
“We are thrilled to announce we’ve teamed up with Amazon,” said Matthieu Van Veen, chief revenue officer for Ironman. “The Ironman World Championship is the most iconic endurance event in the world and this collaboration with Amazon as we celebrate our 40th anniversary will provide athletes globally with direct access to sports nutrition products that help them reach the pinnacle of the sport.”
The demand for sports performance and wellness products are at an all-time high. The world’s best athletes will have access to a wide range of optimal products located conveniently all in one place at www.amazon.com/ironmanrace, helping them reach their peak performance goals.
Live race coverage of the 2018 Ironman World Championship brought to you by Amazon will be available on October 13 in the United States on NBC Sports platforms and on ironman.com and globally via Ironman Now on Facebook Watch.
