WASHINGTON: The National Chicken Council (NCC), the trade association that represents US poultry producers, has released its annual “Chicken Wing Report”, projecting Americans to consume a record-breaking 1.4 billion chicken wings during the Super Bowl LIV weekend.
This year’s wing consumption estimate is a 2% increase over 2019, meaning Americans will eat 27 million more wings during this year’s big game weekend versus last year’s.
“(American) Football is great. Wings are great. But they’re even better together,” said NCC spokesman Tom Super. “Sure, you can have your chips, your guacamole, your pizza. But when it comes to Super Bowl menus, wings rule the roost.”
On behalf of the NCC, Ketchum Analytics ran “US Chicken Wing Consumption & Behavior Study” to better understand perceptions of chicken wing consumers. This study was fielded online by LUCID with a 95% confidence level and a margin of error of +/-2.5% and ran from January 16th to January 21st. The study was derived from a sample of 1,000 adults in the US who stated they eat chicken wings.
For the record, NCC member companies account for more than 95% of the chicken sold in the United States.
